Spring 2025 Schedule Viewer

This course provides an overview of business throughout the world, focusing on the historical development of American business from the early years to the present. It includes major business functions: management, marketing, manufacturing, distribution, financial operations, and human resource management. It also focuses on business ethics, in theory and practice, in today's highly competitive business environment. (3 contact hours) [Catalog Entry]

This course introduces students to the relevance and importance of ethics in business. It examines ethical considerations and dilemmas facing corporations, managers, and employees and develops ethical decision-making skills with a stakeholder focus. Students will become familiar with business ethics views and theories, corporate social responsibility policies and practices, and the application of sustainability to business decisions. (3 contact hours) [Catalog Entry]

Prerequisite: BUSM 1300 or permission of instructor. This course is a review of the attributes and behaviors that lead to success in personal selling. It includes the fundamentals of consultative professional selling, including customer and relationship focus, understanding behavioral style, personal development and communications levels, product information, stages of the sales process, presentations, selling services, and managing the sales force. These concepts are appropriate for tangibles, intangibles, and store and field selling. The course includes the use of role playing. (3 contact hours) [Catalog Entry]

Prerequisite: BUSM 1300 or permission of instructor. Focusing on the global environment, this course provides students with a fundamental understanding of all major areas of international business. General content areas include international management, finance, economics, marketing, law, operation, import/export sociocultural forces, and strategic planning. Additionally, topical presentations include analysis and discussions of current issues, ethics, international development, and foreign and economic policies as they affect U.S. businesses in the global environment. (3 contact hours) [Catalog Entry]

This course explores entrepreneurial opportunities and investigates the various considerations and skills necessary in establishing a small business. Students will learn about the process for conceiving, launching, and developing a business in a competitive market. Topics pertaining to the small business include competitive strategies, ethics, legal issues, financing options, marketing, and the role of the business plan. (3 contact hours) (CTAG) [Catalog Entry]

Prerequisite: BUSM 1300. This course provides an overview of electronic commerce principles focusing on the management and marketing strategies that make electronic commerce business successful. It includes the business and profit models of e-commerce along with other e-commerce principles including: justification for e-commerce, increasing web-site traffic, legal issues such as payment, taxation, security, and privacy and international e-commerce. (3 contact hours) [Catalog Entry]

Prerequisite: BUSM 1300 or permission of department chair. This advanced course is an in-depth study of the classic management functions of planning, organizing, leading and controlling. It supplies techniques for carrying out each of these functions. Students will participate in extended discussion and practice decision-making and problem-solving techniques. (3 contact hours) (TAG) [Catalog Entry]

This course provides students with a fundamental understanding of important business law concepts. Content areas include the legal environment and judicial system, the nature and sources of law, administrative law, legal procedures, business torts, property in the business environment, criminal law, employment relationship and equal employment, business ethics and social responsibility in the global environment, contract law, agency, partnerships and corporations, sole proprietorships and franchises, and securities regulation. The course emphasizes practical application of the law where appropriate. This course is cross-listed as BUSM 2100 Business Law I and PARL 2199 Business Law I. Students who have taken the course under the alternative course ID should not take this course. (3 contact hours) (TAG) [Catalog Entry]

Prerequisite: BUSM 1300. This course offers an introduction to human resources (HR) functions, including talent acquisition, training and development, compensation and benefits, and employee relations. The course explores how to implement these functions to cultivate a strong and representative workforce. It emphasizes HR as a collaborative partnership between HR professionals and operating managers, working together to achieve organizational goals. Current trends and relevant legislation are integrated throughout, ensuring a well-rounded understanding of the role of HR management in the organization. Students will explore various HR career paths, from generalist roles to specialized positions, allowing them to identify potential areas of career interest. (3 contact hours) [Catalog Entry]

Prerequisite: BUSM 2300 or permission of instructor. This course examines the complex and dynamic relationship between labor and management in today’s workplace equipping students with an understanding of current issues and best practices in labor-management relations. It includes an examination of the historical development of labor relations, key legal frameworks, the role of unions, the collective bargaining process, and strategies for achieving mutually beneficial outcomes. (3 contact hours) [Catalog Entry]

Prerequisite: ENGL 1110 or ENGL 1111. This course provides students with a fundamental understanding of important oral and written skills in the business environment. This course includes practical application of oral and written communication skills in a simulated business setting. Students will develop and enhance their skills in researching, planning, writing, editing, and presenting a diversity of business communication. Additionally, emphasis on the process of writing, tone and style, and business correspondence utilizing a diversity of formats will be a major part of this course. Development and improvement of oral and employment communication, including resumes, job interview techniques, and business presentation style, is a component of this course. (3 contact hours) (TAG) [Catalog Entry]

Prerequisite: BUSM 1300, ECON 2600 (can be taken concurrently). This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domestic and global settings. (3 contact hours) (TAG) [Catalog Entry]

Prerequisite: BUSM 2500 or permission of instructor. This specialized course focuses on the fundamentals of the rapidly expanding area of integrated direct marketing, which combines marketing communications, database marketing, Internet marketing, and distribution. Course content includes targeting, lists, databases, direct mail, Internet, telemarketing, direct response mass media, offers, creating advertisements, fulfillment, and testing and measuring effectiveness. (3 contact hours) [Catalog Entry]

Prerequisite: BUSM 2000, BUSM 2400, 45 semester credits including 15 credits in BUSM courses. This capstone course for management majors is designed to help students synthesize their knowledge and experience from previous Lakeland business management courses with real-world work experiences. This course prepares students with additional skills and a clear approach to the way they will manage in the future through readings and discussion of current periodicals, Lakeland's annual Management Lecture Series (which is part of the course), case studies, and formal project presentations. (3 contact hours) [Catalog Entry]