Posted: November 12, 2019 | Updated: November 15, 2019
Lakeland Community College is making a splash with its new wave mascot and wants your help to choose its name.
A surging wave character, shown at its crest before it breaks and crashes on the shore, has replaced the previous line drawing of a wave as the Lakeland Lakers athletics logo.
Students, alumni and the college community have the opportunity to vote on two finalists for the mascot's name: Breaker or Crash. Vote by visiting lakelandcc.edu/mascot by Nov. 29.
The college has always completed as the Lakers, but wanted to create a mascot to increase brand visibility, school pride and student engagement. Lakeland has never had an official mascot.
Lakeland's marketing and communications department worked with an external design agency to create the new Lakers logo. The process included evaluating dozens of different design options for nautical mascot possibilities.
"Our student athletes and coaches wanted a unique, recognizable logo that symbolizes the competitiveness of our intercollegiate athletics teams," said Scott Barlow, Lakeland athletics director.
The wave character has a formidable yet likeable look, which can be transformed into a mascot costume used to represent Lakeland at college and community events.
The college's marketing department presented dozens of potential names to Lakeland student athletes and coaches, who helped narrow down the options to these two finalists:
• Breaker – A breaker is a wave breaking into foam against the shore. Breaker the mascot is forceful and takes challenges head-on. Watch for Breaker the Laker to surge past the competition.
• Crash – The name Crash evokes the images and sounds of high waves crashing on the shores of Lake Erie. Crash the mascot is powerful and ready to roll. Watch for Crash to smash the competition
After a name is determined, the college plans to work with a design firm specializing in sports branding to create a mascot costume for the college and its athletic teams.
For more information and to vote, visit lakelandcc.edu/athletics.
By: Jessica Novak