Lakeland News Posting

Lakeland Athletics partners with BSN Sports and Under Armour

Posted: November 16, 2018

The Lakeland Athletics Department has entered into a five-year partnership with Under Armour through BSN SPORTS. The agreement, which took effect Nov. 1, is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all DI, DII, DIII, National Junior College Athletic Association (NJCAA) and National Association of Intercollegiate Athletics (NAIA) schools.

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities. The Lakeland athletics program boasts eight sports teams.

"This multiyear agreement allows the college to save substantial dollars on the purchase of
athletic wear and equipment for our student athletes," said Scott Barlow, director for athletics at Lakeland. "It gives us the opportunity to continue to operate in a fiscally responsible manner."

Todd Northrop, Collegiate Select vice president added, "This agreement with Lakeland Community College affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with the Lakers to elevate the performance and impact of their top-notch and growing athletic program."

BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.

About Under Armour, Inc.

Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce and direct sales. Focused on providing game changing solutions through local partnerships, multibrand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Lakeland Community College
For more than 50 years, Lakeland has impacted thousands of lives through learning. Founded in 1967, the college marks its 50th anniversary in 2017. Lakeland was the first college in Ohio created by a vote of the people. True to its mission, the college provides quality learning opportunities to more than 10,000 credit students annually. Accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools, Lakeland offers more than 130 associate degree and technical certificate programs leading to high demand careers or transfer to four-year institutions. Lakeland also offers bachelor's and graduate degrees on campus at the Holden University Center through a variety of four-year partner institutions.

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  • Lakeland Athletics
  • By: Jessica Novak

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